Here is a message from Venice Chamber President George Francisco.


The LA Rams are our city’s first Pro Football team and are a distinct part of the history of Los Angeles just like Venice.

That’s why we were excited to welcome them back home in 2016 by lighting up the Venice Sign in Rams blue and gold.

And that’s why we are excited to light up The Sign again to celebrate the Rams’ first Super Bowl championship in LA!  The Venice Sign will be joining other civic landmarks lit up in blue and gold to honor the champs! Here’s to our Rams and to hopefully the first of many times we commemorate their championships in Venice!

About the Venice Sign:   

Spanning across Windward Avenue at Pacific, the VENICE Sign in lights is a modern day replica of the one originally installed in 1905 by the legendary Abbot Kinney.  It is a defining symbol of Venice, past and present.

In 2007, the Venice Sign Restoration Project recreated and installed the contemporary version of this historic sign. Since that time the Venice Chamber has been responsible for the sign and for protecting its trademark.  For more info, visit

Snap of a photo of the Venice Sign and tag @VeniceSign!  Go team Venice!  Go LA Rams!

Photo courtesy of the LA Rams


Here is a throw back to when Venice welcomed back the LA Rams with a Venice Sign lighting in 2016

A message from the Venice Chamber:   The people of Venice joined together to welcome the Los Angeles Rams back to town!  Venice High School’s football team, principal, head coach, students and parents all joined in on the celebration.  There was a Rams football obstacle course that tested the kids’ skills, and live performances by local musical artists.

Rams Exec VP Kevin Demoff and Rams legends Orlando Pace, Jack Youngblood, and Tom Mack, as well as Council member Mike Bonin took the stage, to change the Venice Sign from the classic white to the Rams navy and gold.

09.16.16 LA Rams - Venice Sign Lighting. Photo by

“Venice may not be its own city, but on Sept. 16, 2016, it had it’s own NFL franchise” -Venice Chamber President and Venice Sign event producer George Francisco

09.16.16 LA Rams - Venice Sign Lighting. Photo by

Kevin Demoff , L.A. Rams Executive Vice President of Football Operations & Chief Operating Officer.

09.16.16 LA Rams - Venice Sign Lighting. Photo by

Ram’s Cheerleaders and mascot Rampage



.09.16.16 LA Rams - Venice Sign Lighting. Photo by


Venice Paparazzi Fun Fact:  

Venice Paparazzi has been documenting the Venice Sign since 2007.   View 2007 – present events


Fan and follow LA Rams on twitter!


  • .

Thank You to Our Partners