Let’s make this Muscle Beach Toy Drive bigger than ever!

Here is a message from Muscle Beach Toy Drive Event Producer Joe Wheatley:

If you own a gym or business or know of someone who’d like to collect toys for our Drive, please contact me so we can get them set up to accept donations.
The Muscle Beach Toy Drive is a “collection” drive. For the last 12 years, we have partnered with the LAPD Pacific Division to support their “Winter Wonderland Distribution Drive” held at their station one week later.
Immediately following our drive, LAPD cruisers & SUVs pick up all the donated toys and transport to their station. Donated toys help the kids in Culver City, Venice, Santa Monica, Oakwood, Westchester, & Marina Del Rey communities.
It’s a great cause, please help us make it bigger than ever!

Save the date Dec. 4th for the 5th Annual Muscle Beach Toy Drive at Muscle Beach Gym!

Date: Sunday December 4, 2022
Time:  10am – 3pm
Presented by: Icon Muscle
Hosted by:  World Gym Int’l
  • BRING A NEW UNWRAPPED TOY ($20 value)!
  • Meet and greet with Santa & his lovely elvettes
  • Lat Pull Down contest.  Registration starts at 9:00 a.m.  Contest at 10:00 a.m.  ( Details below)
  • Red Carpet interviews
  • Product giveaways from Legendary Foods
  • 1 p.m. Special Ceremony
  • Event t-shirts
  • Photo ops & much more.

Address: Muscle Beach Gym.  1800 Ocean Front Walk.  Venice, Ca 90291

Join Muscle Beach Venice on Facebook and IG for realtime updates!


As part of the 15th Annual Muscle Beach Toy Drive, Big Back Lifting Grips presents the Lat Pull Down competition, Sunday December 4, 2022.
  • To enter please bring a new unwrapped toy, ($20 value)
  • Registration starts at 9am, competition begins at 10am.
  • Ladies pull 50% of their body weight guys pull 60%. MAX REPS handle to sternum, leaning back no further than 45 degrees from upright. FAST COUNT of three if you stop, hen that’s your last rep. NO STRAPS – gloves or bare hands only!
  • Put a team together from your gym and come give it a go!
Top 3 Women & Men will receive awesome products from Legendary Foods, Blk. Water, & Venice Beach Beverages.

2014 Muscle Beach Toy Drive

2012 Muscle Beach Toy Drive

VP fun fact:  Venice Paparazzi has covered Muscle Beach since 2008.

If you were at an event at Muscle Beach from 2008-2019, you may have made the VP cut!  View our photo archives!

For more info and events:  MuscleBeachVenice.com

Join Muscle Beach Venice on Facebook and IG for realtime updates!

Thank You to Our Partners