It was an epic evening in Venice, California.  Strauss LA threw a lit Venice style block party to celebrate the grand opening of their Venice location, which is also their first location in the U.S.A.  Cheers and Prost to that! Giant fist bump to Strauss LA for coming in hot!

A message from Andreas Herr:

The local Venice scene came out strong in support of the STRAUSS LA store opening block party on Thursday, October 26th.

It was a very warm welcome into the Venice Beach community. Hundreds of guests were treated to a blistering set by local metal band OTTTO and live art on complimentary STRAUSS t-shirts by local artist Muck Rock.

The beers were flowing, the brats were grilling and the energy levels were on high. This concept retail store marks the first entrance for STRAUSS into the US market.

The 1000sq ft store located on the corner of Main St and San Juan Ave carries only a small selection of the overall STRAUSS collection but delivers the vision for what’s to come.

The brand is taking a startup approach in the US with plans to adapt future collections to the tastes and needs of the US market.

Guests were pleasantly surprised by the price points. The brand’s direct to consumer strategy allows STRAUSS to sell a premium product at an affordable price.

STRAUSS LA is now open Mon-Sat from 10am-4pm located at 1320 Main St, Venice CA 90291

For more info:


View event photos!

Photos courtesy of Engelbert Strauss, INC.


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