Level up your ride! Head down to Main St. and hit up Solé Bicycles, a local Venice Company, for a fixie, beach cruiser, electric bike and more, all on sale bro!

Fun fact: Back in 2011/2012, two of Sole’s founding members trained at Kettlebell Boxing, the Venice Gym run by Alex and Edizen of Venice Paparazzi.


Solé Bicycle Company was founded in 2009 by a group of best friends who were fed up with the state of bicycles. With a shared determination and vision, they set out to introduce fashion forward yet affordable bicycles that any one can pick up and ride. They were sick of bike shop hassle, and figured out how to ship bikes directly to your doorstep 90% assembled, for a fraction of the cost.

Photo courtesy of Solé Bicycles

Venice Paparazzi on a Micklish Solé Bicycle back in 2012

Fast forward to 2023 and they’re still doing what they love — Just a group of friends living and dreaming in Venice Beach, working day in + day out to help you fall in love with your daily commute.

Photo courtesy of Solé Bicycles

Whether cruising from the office to the beach, the coffee shop to campus, or just taking a lazy Saturday ride with friends, your bicycle is a vital accessory.  It’s not about “going for a bike ride” but more so “living a life by bike” At Solé, we want to share the blissful experience of riding an incredible bicycle that leaves you with enough cash left in your pocket for your next adventure.  On a Solé, you’re set #AboveTheBars

Shop online now or visit Solé Bicycles, 1330 Main Street, Venice, CA 90291.

Photos from IG: Solé Bicycles

Photos from IG: Solé Bicycles

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