Here is a message from Muscle Beach Toy Drive Event Producer Joe Wheatley:

For the last 13 years, Muscle Beach Venice has partnered with the LAPD Pacific Division to support their “Winter Wonderland Distribution Drive” held at their station one week later.
Immediately following our drive, LAPD cruisers & SUVs pick up all the donated toys and transport to their station. Donated toys help the kids in Culver City, Venice, Santa Monica, Oakwood, Westchester, & Marina Del Rey communities.
.It’s a great cause, please help us make it bigger than ever!
Date: Sunday December 3, 2023
Time:  10am – 3pm
Presented by: Icon Muscle & JWP
Hosted by:  World Gym Int’l
  • BRING A NEW UNWRAPPED TOY ($20 value)!
  • Meet and greet with Santa & his lovely elvettes
  • Lat Pull Down contest.  Registration starts at 9:00 a.m.  Contest at 10:00 a.m.  ( Details below)
  • Red Carpet interviews
  • Product giveaways from Legendary Foods
  • 1 p.m. Special Ceremony
  • Event t-shirts
  • Photo ops & much more.

Address: Muscle Beach Gym.  1800 Ocean Front Walk.  Venice, Ca 90291

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2014 Muscle Beach Toy Drive


As part of the 16th Annual MuscLe Beach Toy Drive, BIG BACK LIFTING GRIPS presents their “Lat Pull Down” competition.

Sunday December 3, 2023.
Entry fee: “new” unwrapped toy. ($20 value)
Registration: 9am.
Contest begins 10am sharp!

Close grip handle to sternum.
Ladies pull 50% of their body weight.
Guys pull 60% of their body weight.
Fast count of 3, if you stop, that’s your last rep.
NO STRAPS! Bare hands or gloves only.
Top 3 women & men receive gift products from Icon Muscle, Ambrosia, Outright Bars, Legendary Foods, & Venice Beach Beverages.


VP fun fact:  Venice Paparazzi has covered Muscle Beach since 2008.

If you were at an event at Muscle Beach from 2008-2019, you may have made the VP cut!  View our photo archives!

For more info and events:

Join Muscle Beach Venice on Facebook and IG for realtime updates!

Thank You to Our Partners