In 1995, two friends would launch Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability, and formally commit to donating a portion of sales to the conservation of the environment. The story of how Arbor got from this idealistic start, to the Brand we are today, has never been told. Now, at our 25-year Anniversary, we will be releasing a new documentary, “Crossing the Grain.” The film is an account of how Arbor’s founders launched the company, into an extremely crowded mid-90’s market, as outsiders with a purpose; through its struggles to find acceptance and success, as the industry consolidated in the early 2000s; to building a unique, collective path forward; to eventually earning a place as one of today’s the most innovative and enduring snowboard and skateboard brands.
View Arbor Collective :: Crossing The Grain – Official Teaser!
Arbor’s new 25th year documentary “Crossing the Grain: Mindfully Crafted for 25 Years,”details Arbor’s history and journey.
The film features Arbor founder Bob Carlson; Arbor’s current and former snowboard and skate team members including Bryan Iguchi, Marie-France Roy, Mikey Basich, Rob Kingwill, Shuriken Shannon, and Amelia Brodka; Arbor’s current and past staff; media personalities such as Snowboarder Magazine Editorial Director Pat Bridges, longtime action sports TV host Pat Parnell, NBC Olympic snowboard announcer Todd Harris, and ESPN Senior Writer Alyssa Roenigk; action sports industry members including Rome Snowboards founder Paul Maravetz and Sector 9 founder Steve Lake talking about their experiences with the brand.