Join the Venice Chamber of Commerce, special guests and your community for what has become a beloved tradition of changing the lights on the Venice Sign from white to red and green for the holidays!

Now in its 10th year, Windward Avenue east of Pacific Avenue will be closed for the event to include live music, a poster contest, and activities for the whole family.  Venice Paparazzi will be on the scene documenting this annual event, and hosting a holiday themed photo booth, and photos with Santa!  Stop by for your photos courtesy of Venice Chamber and Venice Neighborhood Council!

Date and Times: 

  • Saturday Dec 4, 2021. 6:15 PM – 9:00 PM PST
  • 6:15 pm – Festivities start at Windward Ave. (east of Pacific)
  • 8:00 pm – Holiday Lighting of the Venice Sign

Location:  At the VENICE Sign (Windward Avenue & Pacific Ave.  Venice, CA).  100 Windward Avenue Venice  CA 90291

Here is a message from the Venice Chamber of Commerce!

The Venice Chamber of Commerce, local merchants, and the community welcome all to the 10th Annual Venice Holiday Sign Lighting on Saturday, December 4th, under the Venice Sign at the intersection of Windward Avenue and Pacific Avenue in Venice. Those who prefer to participate virtually are invited to watch the event as it is streamed live on the Venice Chamber Facebook page at The festivities begin at 6:15 p.m. and at 8:00 p.m., the special surprise guest will pull the switch lighting the Venice Sign green and red.

Highlights of the event:

Musical entertainment will be provided by Vicki Peterson, co-founder of the iconic and groundbreaking female rock band The Bangles. Peterson will be joined by a number of special guest performers. To back Peterson, Grammy-winning Producer and Sign Lighting Musical Director, Rob Christie will once again assemble the Venice All-Stars, which include heavy hitters such as Warren Ham, a member of Toto and Ringo Starr’s All Star Band, Ricky Z, who has performed with the likes of Lauryn Hill and Michael Buble,  and Randy Cooke, who has drummed for legends such as Ringo Starr. The expected crowd of thousands will be treated to even more top-flight entertainment from local legend Tom Freund and up-and-coming artist David Frank.

“My Venice” Holiday Poster Contest:

For the seventh year, the Venice Chamber of Commerce and the Venice Art Crawl bring together all local public school children in the “My Venice” Holiday Poster Contest to illustrate what the holiday season means to them. A winner is chosen from each grade level and will receive a $100 gift card and other assorted holiday presents while also having their art on display at the Sign Lighting. “The Venice Art Crawl’s ‘My Venice’ Holiday Poster Contest inspires children in the community to create more art and they become the artists of the future,” said Sunny Bak, Venice Art Crawl President.

Interested in having a table at the event?

During the event, the City of Los Angeles will close Windward Avenue east of Pacific Avenue for on-stage entertainment and exhibits. A limited number of tables are available to those who participate in the event as a sponsor, and tables will be available for purchase by businesses and nonprofit organizations looking to introduce themselves, their services or products to the Venice community. Those interested can call 310-822-5425 or email [email protected]

The Venice Chamber of Commerce is sending a special “Thank You” to all of the event’s sponsors without whom the event would not happen!

This year’s Presenting Sponsor is fabled snowboard and skateboard brand – Arbor Collective.

Being in business for 25 years, Arbor’s ongoing commitment to sustainability and craftsmanship, and never-ending pursuit of snowboarding, skateboarding, and the good times that happen along the way has created a mindful, more collective style that ensures the planet is always considered as they develop unique products for chasing life’s great lines.

The VIP Sponsors are:  Belles Beach Club, Lucky Brand, Rolling Stone, SoulTox, The Venice West, and Winston House.

The lengthy list of Community Sponsors includes: City Land Use, Venice V Hotel, Venice Suites, The Rose Venice, Mike Salem, The Venice Place Project, Sidewalk Cafe, Pardee Properties, Google, Hotel Erwin, Build Group, Cookies, General Real Estate, Scott Spector, Burn Fitness, DU Architects, Venice Ale House, GVS Properties, BrandView Capital, Wallflower, System 1, Pacific Urbanism, Glaser Weil, ZapWater Communications, Deasy Penner, Sweetfin, Sole Bikes, Paloma Realty Partners, Santa Monica Lexus, Santa Monica Toyota, Menotti’s, The Townhouse, Andy & Rose Layman, Frame, StrongHouse Realty, The Butchers Daughter, Only the Wild Ones, Venice Whaler, Public Storage, Clutch, Venice Family Clinic, Great White, Gran Blanco, The Waterfront, Hinano Cafe, Nighthawk Breakfast Bar, The Circuit, Bev, Affirm CBD, De Buena Planta, Crest Real Estate, m-royce architecture, Venice Living Magazine, and Gjelina.

The Chamber is also proud that the event offers a forum for city services and municipal organizations to engage with stakeholders and provide valuable information on services and programs.  These include the LA Department of Recreation and Parks, The US Coast Guard, The Venice NC, Los Angeles DWP, The Neighborhood Justice Program of the LA City Attorney’s Office, The LA County Sheriff, FBI, USPS Inspectors, CHP, LA Metro, LAFD, LAPD Communications, LA County Beaches & Harbors, and The Red Cross.

Right:  Hotel Erwin‘s Amy Castillo enjoying the Venice Paparazzi’s green screen photo booth.

Hama Sushi‘s Esther Chaing, grandson, and Tony enjoying photos with Santa at the Venice Neighborhood council photo booth

Re-live the best of 2007-2019 Venice Sign events!

Venice Paparazzi has covered Venice Sign events since the inaugural event of the lighting of the restored Venice Sign in 2007.  If you were there, we may have taken a photo of you.  Re-live the best of  Venice Sign photos by Venice Paparazzi.

View “Venice Holiday Sign Lighting Through the Years!” video.

Need photographers or a photo booth for your event?  Hire Venice Paparazzi!

About the Venice Sign: 

The Venice Sign, a federally registered trademark of the Venice Chamber of Commerce and Venice’s most iconic symbol, attracts thousands of tourists to Venice. In 2007, the Venice Sign Restoration Project recreated and installed the contemporary version of this historic sign.  Since that time, the Venice Chamber has been responsible for maintaining the sign and for protecting its trademark. Today this lasting legacy is restored across Windward Avenue as a tribute to the celebrated Venice of years past and a modern-day gateway to the world-famous Venice Beach. Continuing year-round, the Venice Chamber of Commerce, through programs and events, raises funds to support the maintenance of the Venice Sign. Those interested in donating can go to

About the Venice Chamber of Commerce:

The Venice Chamber of Commerce is an organization of business leaders who actively serve as advocates for our expanding professional community. Through dynamic networking events and diverse committees, we support the interests of area businesses and contribute to improving the vitality of the local economy. To learn more about the Venice Chamber, visit

Visit for more 12/04/21 Venice Holiday Sign event info.

Thank You to Our Partners