Interview by Venice Paparazzi’s Alex Stowell
Jays’ rentals has been renting bikes, blades, surfboards and skateboards to Venice locals and visitors alike for almost 19 years.  And, now they have opened a retail store where they sell new surf/skate/bike equipment as well.  Today, we are going to get to know the man behind the brand, Javier Cernas.  
Javier started Jay’s rentals in 1997 after working for a beach concession rental company.  Originally from Oaxaca, Mexico, moved to Venice in 1990 and says he is “thankful for the Venice community that welcomed him with open arms.” 
I have known Javier for years and have witnessed his compassion  and “be of service” philosophy first hand.   It makes perfect sense that Javier cites the inspirational tale of Paulo Coelho’s Alchemist as one of his favorite books.

 Jay's Rentals

Over the years Javier’s business has grown to include surf lessons, over 100 bikes and 40 boards,a separate retail location  and a fruit and kettle corn shop.
Javier says one of the biggest reasons for his success is to remember that everyone has a talent and to find and use that talent.
So, next time you need a bike, stop on by Jay’s rentals on Windward and Speedway.  Javier is a hands on owner, usually there handling rentals and maintenance alongside his staff.
And, during the winter they have a $15 all day special.  Now, get on down to  the beach a get some fresh air.

Jay’s has what you need to experience the beach, bike path and boardwalk.   Bicycles – Skateboards – Surfboards – Wet Suits  – Boogie Boards  – Paddle Boards  –  Beach Accessories  –  And much more!

A leisurely 20 minute ride north and you’ll be enjoying the Santa Monica Pier or easy 5 minute ride south and you’ll be at Venice Bech Pier.   Take a short stroll or enjoy your rental all day.  Click here for  bike path information and photos! Click here for more rental list!

Jay’s Rentals also offer Surf Lessons!  Jay’s Rentals offers surf lessons with four extremely talented expert surfers.  Come hang at the beach and learn how to surf today!

SPECIAL:  $70 gets you 1 hour of instruction, plus 2 hours of board time after the lesson.  Book your surf lessons now!

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Hours:  Open Daily Sunrise to Sunset!

Address:  1501 Ocean Front Walk. Venice, California.  90291.   (Located on the corner of Windward and Speedway.  Next-door to Danny’s Venice)

To book your rental or lesson, call (310) 392-7306 or email – [email protected].

For more info, visit

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