Event:  04.27.13  SOIYL’s one year anniversary.

Details:  On Sat. April 27, 2013 Venice Paparazzi rolled out the red carpet for SOIYL shoes’ one year anniversary party.  There was a bar with healthy tinctures, herbs and extracts added to traditional cocktails as well as a taco station, a DJ and a whole lotta of good looking, forward thinking, people partying.  Woohoo, way to go Dolores… and Happy birthday!

That’s what Venice based artist and designer Dolores Melgoza had in mind when she dreamed of what we wear on our feet as we make our journey across the Earth’s Soiyl. She went on to create a vibrant brand that reflects her spirit and beliefs and the colors, sounds, and lifestyle of her Venice, California neighborhood.  A shoe that symbolizes history, art, compassion, and serving others.

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Inspired by all of nature’s elements and the beauty of the ancient lands of her ancestry in Mexico, as well as her travels throughout Latin America and Asia, she was moved by the simplicity and authenticity with which people live.
Now through SOIYL, Dolores can share her vision and the connection one feels to something that is lovingly handmade with positive vibes and energy.

PHILOSOPHY:  Touch the SOIYL beneath your feet, feel the wind in your hair, and reconnect with the Earth and with each other. The SOIYL collection is passionately hand crafted from the finest materials, with Love, from Venice, California. SOIYL was founded in the pursuit of dreams and the vision to create a better, more compassionate world. Sure we make shoes, but we are driven by a sense of deeper purpose: Love, Passion, Art, Beauty, Community, Stewardship of the Earth, and reminding people to live and breath and help each other when we can. We think we make some pretty cool shoes too! Every shoe is lovingly hand-woven and handcrafted by artisans in Los Angeles, California. We hope the products we create reflect the embodiment of the Love, Truth, Freedom and Creative Expression that we want to share with the world and the honesty and integrity of our people. A portion of the proceeds from every shoe we sell is donated to RainCatcher,  a non-profit organization committed to providing clean water to impoverished regions around the world.

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Buy a pair SOIYL today!   With every pair of SOIYL shoes purchased, a donation is made to Raincatcher.org.

Venice Paparazzi on the scene! HireVP.com for your next event!

    


  

  

With every pair of SOIYL shoes purchased, a donation is made to Raincatcher.org.

SOIYL is behind contributing to non-profits as a practice of living.

RainCatcher is a non-profit organization that is committed to providing clean drinking water to impoverished regions around the world.

Website: www.soiyl.com

Facebook:  www.facebook.com/soiyl (like us)